From 2013 to 2015 Tri embarked on a unique experience with Bath Rugby, a club full of history and character that are competing with Europe’s elite. Bath have re-defined Rugby in recent years both on and off the pitch.
When the opportunity came up Tri were up for the challenge.
“Tri’s depth of experience and flexibility allowed Bath Rugby the opportunity to do something unique both on and off the pitch, whilst giving the club time to plan their next steps. They have been an excellent partner”.
Tarquin McDonald. Managing Director of Bath Rugby.
Moving away from the usual sports brand approach, Tri designed and manufactured a range of non-branded technical Match Kits, Training and Travel wear for the team along with a full Replica and Leisure range for its loyal fans. Tri were able to collaborate with another leading brand in Dyson, using their design expertise to create a range of Match Shirts that each portrayed a different message – it took Sponsorship and Marketing to a new level. For the first time in the professional era a top flight team did not have the usual sports brand on their products. This allowed the Club to have its own identity and brand – Bath Rugby, in essence Bath Rugby were 100% their own brand.